Lights, Camera, Confidence: We Simplify
Video Marketing for Your Brand
We Allow You to Focus ON Your Business
Telling potential customers to trust you with their hard-earned money on top of all the other priorities you have as a business owner can be difficult.
You feel like video content would be a great part of your marketing strategy but you don’t have the time, knowledge or expertise to create high quality, effective video content that builds trust!
We Remove All The Barriers to Video Content
So let’s SHOW not TELL them why to trust you. 88% of consumers indicated that a quality brand video helped convince them to purchase a product or service. So maybe it’s time to stop creating iPhone videos in the storage room in your office!
Create Your Own Path Productions removes ALL of the hassle in creating and high quality video content for your business that communicates the right message to potential clients.
A Clear, Focused Video Identity
Imagine finally having a distinct video identity. We build a set of beautiful, compelling video assets that are used to tell your story, build credibility, brand recognition and trust in your future clients that could lead to hundreds of thousands in revenue, then book a call with us today.
Introducing
The 5-Step Video Creation Process…
01
You’ll feel understood and like your brand vision is crystal clear after our kick-off session where we ask dozens of questions to clarify what the purpose of this creative is? Who is it for? How will it be distributed and more.
We use this understanding to drive the entire process.
THE KICK-OFF
02
THE PRE-GAME
You’ll feel secure once we map out all the details like location, equipment, shooting and editing days and take our creative brief and create a logistical game plan to implement it.
03
THE MAGIC
Lights, camera, action; this is the fun part! We come out to you with our state-of-the-art cameras, lights, audio equipment, drones, and more to capture all the puzzle pieces we need to create the perfect story as mapped out in our creative meetings.
04
THE CUT
When music, graphics, animation, and live-video all come together, it's incredible and this is where we really shine! After getting the shots, we cut them up and bring it all together, keeping you in the loop the entire process. At the end, we'll have amazing videos that are ready to hit the market.
05
THE DELIVERY
We present our work and work back and forth until it’s perfect. We get you the final assets so they can go live on all the appropriate channels.
Why Strategic Video Content?
“You never get a second chance to make a first impression…” so let’s make your brand impression great with strategic video content
As the saying goes, “You never get a second chance to make a first impression” so let’s make your impressions great from the start. Plain and simple, strategic video content makes all the difference. .
Video on your website increases conversion by up to 80%! If you want people to fall in love with your brand then they need to fall in love with a person on video.
Well crafted videos enable companies to convey complex information or emotions more effectively because it utilizes multiple methods of communication like text, sounds, body language and more. They can tell stories, evoke emotions, and create a strong connection with the audience.
With over 80% of web traffic being video, you can’t afford to have poor video for your business!
![Make Waves_BP_8K_white[58][19][63].png](https://static.wixstatic.com/media/d8fe95_665d2cc80a064fcbaca03db4c1c007ee~mv2.png/v1/crop/x_2211,y_1431,w_3029,h_1035/fill/w_401,h_137,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Make%20Waves_BP_8K_white%5B58%5D%5B19%5D%5B63%5D.png)
Why You Should Hire Us
Sure, you could hire your nephew to shoot crappy video content on his iPhone or you could work with a professional video team who’s worked with Kevin Hart, Ron Everline, Easton Sports, Yamaha Guitar Group, Microsoft, and Lamborghini.
What Makes Us Different?
We work with top brands and influencers in the health and wellness space. Brands like Easton Sports, Just Train, Cellucor, Theragun, Kevin Hart, Russel Westbrook & Family, JP Morgan Chase, Yamaha, Microsoft, Lamborghini and more.
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We’ve worked professionally as a creative for over 20 years and our MBA educated executive team has worked in corporate settings for 15 years with an understanding of finance and ROI
We have refined the process of video marketing to be effective and seamless with metrics to analyze what is working and why and we work WITH you to produce beautiful, effective videos that communicate value to your future customers.
"I am a business owner and when I want professional content, this is the team I go to. I know the work will be done efficiently and done extremely well.
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They set you up for success. They want you to win and are collaborative to help make that happen. They’ll be honest and direct with what will work best to execute the vision to create the best product in the most cost effective way." - Kelsey Heenan, HIITBURN
"The guys at CYOPP helped me launch my private training gym by creating over 60 long-form videos for my corporate wellness app as well as monthly social media content. Their attention to detail and content brings the results any business owner would want"
Chiheb Somner, Fairfax Training Club